Commercial Casting is a central focus of Coat Check Creative, and thanks to Small AX Creative our list of commercial castings continues to grow. Small AX Creative has re-imagined how to engage in, and execute creative production. According to their website, two business model innovations, “Expertsourcing” and “Ideation to Production” are how they’ve been able to achieve this. C3’s recent Overstock.com commercial casting marks the second time Small AX tapped Coat Check Creative to handle casting for a National Campaign. Working with a team that maintains the highest standards of delivery with exceptional production value challenged Coat Check Creative’s motto to make contributions that elevate the end product beyond expectation.
This particular casting required not one commercial cast, but cast for three separate commercial spots. We’d like to congratulate Ashlynn Yennie, Cindy Shields, Corey Landis, Francine Daniels, and Johnny Lechner for their excellent work at auditions. In fact, this marks the second C3 booking for Francine Daniels in 2017 – congratulations! C3 worked within the budget and timelines provided, coordinated audition days and client previews, and sourced dynamic host options while maintaining focus on overall creative and client needs. Working with Small AX means working with professionalism, creativity, and an inclusive spirit, all of which fall directly in line with C3’s core values.
Here are two of the three spots currently running:
Aside from commercial casting, C3 has a long standing history of casting a variety of formats in non-scripted. We maintain a strong work ethic that has enabled exceptional delivery of scripted cast, and continue progress with our development slate. Creative collaboration is the cornerstone of progress – contact C3 to discuss how our expertise can move your creative endeavors in the right direction from concept to completion.
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