Each time a new media format launches the industry disruptor is priced for contract negotiations. Union or non-union, talent and reps who explore new formats are reading rates and usage released in breakdowns in real time. Even before SAG-AFTRA acknowledges a format and establishes a specific, dedicated rate structure, the producer, casting director, and the talent or their representation working in that new medium set the prices through free, open negotiation. This process is why new media is often referred to as “the Wild West!” It can feel very exciting to try something new, but it’s important to remember that a lack of equilibrium in pricing delivers talent financial windfalls and bottom dollar disappointments. Not all contracts are created equal.

In a constantly evolving industry it’s encouraging to see agents and reps addressing contract negotiations on their platforms. Visibility on social media is one thing, but posting blogs or articles on a personal platforms discussing usage buyouts and session pricing demonstrates a dedication to help talent price their rights and understand the basics of contract interpretation. One group in particular, ANT Management out of Dubai, published a fantastic overview I’ll link below. The formats may change, but how sessions and usage price remains the same. Understanding the basics and using established contract rates as a guide post will help protect you against agreeing to something you’ll later regret.

https://antmgmt.com/dubai/blog/talent-usage-buyouts